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BUS 661-Integrated Marketing Communication (UNH Manchester)
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BUS 661-Integrated Marketing Communication (UNH Manchester): Reference
This guide will help you with your assignments for Prof. Bill Troy's BUS 661 class.
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Reference
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01 Search Strategies
02 Databases to Search
03 How to Get an Article
Websites
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Evaluating Websites
Writing Executive Summaries
APA Style
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Online Business Reference Sources
Business Cycle Indicators
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The Conference Board publishes leading, coincident, and lagging indexes designed to signal peaks and troughs in the business cycle for ten countries around the world.
Conference Board Research Collection
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UNH's annual membership includes access to the Higher Education subscription to the Conference Board's Business and Economics Portfolio for faculty and students. Provides access to key economic indicators historical data.
Mergent First Research
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Provides industry profiles covering over 1,000 industry segments, containing critical analysis, statistics, and forecasts.
Global Competitiveness
Offers a structured, systematic and comprehensive approach to identifying and measuring the drivers of economic performance of more than 140 economies.
International Directory of Company Histories
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Contains detailed information on influential and emerging companies worldwide including: comprehensive background and history of a company, merger and acquisition activity over time, impact of particular sales and marketing campaigns, and the effectiveness of executive leadership.
International Financial Statistics Online
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A standard source of international statistics on all aspects of international and domestic finance.
Nexis Uni
Formerly Lexis-Nexis Academic. Full-text database of news, business, legal and government information. News resources include international and national newspapers, magazines, trade journals, and broadcast media transcripts.
Mergent Intellect
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The background information provided enables researchers to understand the principles underlying the methods; other helpful sections include comparisons of alternative methods giving the advantages and disadvantages of particular methods, guidance on avoiding potential pitfalls, and suggestions for troubleshooting.
Mergent Online
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An integration of various databases containing company information and documents. Moody's Industrial Manual and the EDGAR filings are included in this database along with Company Data Direct, both US and international. Mergent Online can create spreadsheet-ready financial formats and is updated continuously.
Mergent Archives
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Indexed collection of more than a centurys worth of global corporate and industry related documents. It contains hundreds of thousands of reports covering hundreds of countries and industries.
Reference Solutions
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Formerly ReferenceUSA; a reference and research database providing accurate data for businesses and consumers.
Standard & Poor's Net Advantage: Capital IQ
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Industry Surveys provides in-depth financial and business analysis of 52 major U.S. industries, including information about recent developments with forecasts of industry conditions and emerging trends. Users can view tables, charts, and graphs of key industry conditions and statistics along with textual analysis and commentary. Historical data is archived for 3 years
Statista: The Statistics Portal
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Tool for researching quantitative data, statistics and related information.
Thomasnet
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Is a comprehensive online resource for finding companies and products manufactured in North America. Users can search by product, company, or brand name through product headings and company listings.
World Development Indicators Data Catalog
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World Development Indicators (WDI) is the primary World Bank database for development data from officially-recognized international sources for more than 180 countries. Other databases provide information on external debt and financial flow data, governance issues, education, health, gender, and more.
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