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BUS 610- Introduction to Marketing Principles (UNH Manchester)
Industry/ Market Information
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BUS 610- Introduction to Marketing Principles (UNH Manchester): Industry/ Market Information
This guide will help you with your assignments for Prof. Bill Troy's BUS 610 class.
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Background Sources
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01 Search Strategies
02 Databases to Search
03 How to Get an Article
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Evaluating Websites
Course Materials
Writing Executive Summaries
Company Information
Industry/ Market Information
APA Style
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Industry and Market Information
Mergent First Research
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Provides industry profiles covering over 1,000 industry segments, containing critical analysis, statistics, and forecasts.
MarketLine Advantage
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Provides access to resources covering company, country, industry, and product intelligence as well as business strategies and news and opinion.
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