Marketing 764: New Product Development

Includes Industry Research Reports that provide key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants; Industry Risk Rating Reports that determine how much risk an industry will face over the next 18 months by assessing the operating conditions for companies in the industry; Global Industry Reports that assess industry performance in key regions like Europe, the Middle East, Africa; and: Business Environment Reports that list key factors outside the control of an organization that determine the performance of the industry.

Resource researching quantitative data, statistics and related information. Good for visualized data, graphics for presentations, and survey results.

Provides access to resources covering company, country, industry, and product intelligence.
Search by company name to locate:
-list of products & brands
-SWOT analysis
-financials
-company history
-competitors