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MKTG 763
Industry/ Market Analysis Research Tools
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MKTG 763
Industry/ Market Analysis Research Tools
Business Librarian
Wendy Pothier
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Subjects:
Business & Economics
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Career Information
Industry and Consumer Information Resources
IBISWORLD
Includes Industry Research Reports that provide key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants; Industry Risk Rating Reports that determine how much risk an industry will face over the next 18 months by assessing the operating conditions for companies in the industry; Global Industry Reports that assess industry performance in key regions like Europe, the Middle East, Africa; and: Business Environment Reports that list key factors outside the control of an organization that determine the performance of the industry.
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A great place to start market research!
Statista
A statistics portal that integrates thousands of diverse topics of data and facts from a wide range of sources onto a single platform. Categorized into market sectors, Statista provides quantitative facts on agriculture, finance, politics, and additional areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
Marketline
Provides access to resources covering company, country, industry, and product intelligence.
Search by company name to locate:
-list of products & brands
-SWOT analysis
-financials
-company history
-competitors
Mergent Intellect
Provides private company data on over 250 million privately held companies globally.
The Consumer Barometer
An interactive digital consumer insights tool powered by Google
American Customer Satisfaction Index
The American Customer Satisfaction Index (ACSI) is a national indicator of the quality of economic output for goods and services as experienced by consumers of that output.
Bureau of Labor Statistics - Consumer Spending and Time Use
The Consumer Expenditure Survey measures the spending habits of U.S. consumers and includes data on their expenditures, income, and characteristics.
The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
Competitor / Company Information Research
Mergent Intellect
Provides private company data on over 250 million privately held companies globally.
Reference Solutions (formerly ReferenceUSA)
4 million U.S. business establishments with basic information such as industry category, number of employees, sales and names of executives. Lists multiple locations of the same business, for example, branches of a bank or locations of individual stores that are part of a chain.
Pitchbook
Pitchbook features real time data to research and analyze companies, PE & VC deals, funds, investors, and service providers across the entire private investment lifecycle.
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Pitchbook is available to authorized users of UNH (including full and part-time students, faculty, and staff). To access, users must log-in with their individual account username and password.
First-time users, proceed to register for a free account using your @unh.edu or @wildcats.unh.edu email address while on campus or connected remotely via VPN client.
Marketline
Provides access to resources covering company, country, industry, and product intelligence as well as business strategies and news and opinion.
News Resources
The Wall Street Journal
New York Times
Online interface with all NYT features, including archival content back to 1851.
Available in Spanish and Mandarin Chinese.