Ask any established business owner to identify his or her toughest challenge when just starting out, and you'll likely get this answer: raising capital. Most aspiring entrepreneurs know far too little about the sources of money that can help start a business or fuel its growth. Where do you get capital? What are investors looking for? How do you ask for money in a way that gets results? This book answers these and many other critical questions.
Many business ventures today are looking to attract externalfinancing, with an emphasis on business angelinvestment. Inside this text, the author incorporatesthe views of business angels, venture capitalists, entrepreneurs, and legal advisors; and draws upon the latestacademic thinking on financing new ventures, providingcomparisons between business angel and venture capitalinvesting to further inform the reader.