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BUS 661-Integrated Marketing Communication (UNH Manchester): Evaluating Websites

This guide will help you with your assignments for Prof. Bill Troy's BUS 661 class.

Lateral Reading

UofL Research Assistance & Instruction. (2020, June 26). Lateral reading [Video]. YouTube. https://www.youtube.com/watch?v=GZvsGKvqzDs.

Sort Fact from Fiction Online with Lateral Reading

Stanford History Education Group. (2020, January 16). Sort fact from fiction online with lateral reading [Video]. YouTube. https://www.youtube.com/watch?v=SHNprb2hgzU.

Web Evaluation Criteria

 Use the following criteria to evaluate any website you wish to use in your work:

    • Authority
    • Accuracy
    • Objectivity
    • Currency
    • Coverage

    The following sites provide additional information on how to critically assess web resources:

    Evaluation Tools