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BUS 661-Integrated Marketing Communication (UNH Manchester): Evaluating Websites

This guide will help you with your assignments for Prof. Bill Troy's BUS 661 class.

Lateral Reading

UofL Research Assistance & Instruction. (2020, June 26). Lateral reading [Video]. YouTube. https://www.youtube.com/watch?v=GZvsGKvqzDs.

Sort Fact from Fiction Online with Lateral Reading

Stanford History Education Group. (2020, January 16). Sort fact from fiction online with lateral reading [Video]. YouTube. https://www.youtube.com/watch?v=SHNprb2hgzU.

Web Evaluation Criteria

The OWL at Purdue: Evaluating Digital Sources

Use the following criteria to evaluate any website you wish to use in your work:

Authority
Accuracy
Objectivity
Currency
Coverage

The following sites provide additional information on how to critically assess web resources:

Cornell University Library: Evaluating Web Sites--Criteria & Tools

Evaluation Tools

P.R.O.V.E.N Source Evaluation
The SIFT Test
The SIFT method was created by Mike Caulfield. All SIFT information on this page is adapted from his materials with a CC BY 4.0 license.

Last Updated: Feb 28, 2024 1:45 PM
URL: https://libraryguides.unh.edu/marketingcommunication
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Subjects: Business & Economics

Tags: bus_661 business marketing integrated_marketing_communication