Research Guides: Marketing 764: New Product Development: Company / Competitor Research

Researching a Company

Mergent Intellect
Provides company data on over 250 million public and private companies globally.
Includes (when available):
-Industry reports and NAICS codes
-List of competitors
-Financial summaries
-Recent news (6 months)
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Search by company name.
Marketline
Provides access to resources covering company, country, industry, and product intelligence.
Search by company name to locate:
-list of products & brands
-SWOT analysis
-financials
-company history
-competitors
Reference Solutions (formerly ReferenceUSA)
Profiles for 48 million companies, public and private. Best tool for a locating information on a single branch of a company or smaller, regionally based businesses.
Pitchbook
Pitchbook features real time data to research and analyze companies, PE & VC deals, funds, investors, and service providers across the entire private investment lifecycle.
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Pitchbook is available to authorized users of UNH (including full and part-time students, faculty, and staff). To access, users must log-in with their individual account username and password.

First-time users, proceed to register for a free account using your @unh.edu or @wildcats.unh.edu email address while on campus or connected remotely via VPN client.