Research Guides: Marketing 764: New Product Development: Consumer Research

How to Find Demographic and Consumer Data

Statista
Statista has a lot of data on consumer behavior, brand preferences, attitudes, and spending.
Bureau of Labor Statistics - Consumer Spending and Time Use
The Consumer Expenditure Survey measures the spending habits of U.S. consumers and includes data on their expenditures, income, and characteristics.
The American Time Use Survey (ATUS) measures the amount of time people spend doing various activities, such as paid work, childcare, volunteering, and socializing.
US Census Data
- Demographic information for US communities
Find popular facts (population, income, etc.) and frequently requested data about your community
Bureau of Labor Statistics- Industries at a Glance
Data and reports 100 industries including the number of employees working in each sector.
US Consumer Spending
Consumer spending, or personal consumption expenditures (PCE), is the value of the goods and services purchased by, or on the behalf of, U.S. residents. At the national level, BEA publishes annual, quarterly, and monthly estimates of consumer spending.