BUS 610- Introduction to Marketing Principles (UNH Manchester): Company Information

Contains detailed information on influential and emerging companies worldwide including: comprehensive background and history of a company, merger and acquisition activity over time, impact of particular sales and marketing campaigns, and the effectiveness of executive leadership.

An integration of various databases containing company information and documents. Moody's Industrial Manual and the EDGAR filings are included in this database along with Company Data Direct, both US and international. Mergent Online can create spreadsheet-ready financial formats and is updated continuously.

Formerly ReferenceUSA; a reference and research database providing accurate data for businesses and consumers.

Industry Surveys provides in-depth financial and business analysis of 52 major U.S. industries, including information about recent developments with forecasts of industry conditions and emerging trends. Users can view tables, charts, and graphs of key industry conditions and statistics along with textual analysis and commentary. Historical data is archived for 3 years

Provides access to resources covering company, country, industry, and product intelligence as well as business strategies and news and opinion.

The background information provided enables researchers to understand the principles underlying the methods; other helpful sections include comparisons of alternative methods giving the advantages and disadvantages of particular methods, guidance on avoiding potential pitfalls, and suggestions for troubleshooting.

Click Company Information tab at the top.