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MKTG 664
Industry/ Market Analysis Research Tools
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MKTG 664
Industry/ Market Analysis Research Tools
Business News and Magazines
Business Librarian
Wendy Pothier
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Subjects:
Business & Economics
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Career Information
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Hospitality & Tourism
Retail Management: Company Research Tools
Marketline
Provides access to resources covering company, country, industry, and product intelligence.
Search by company name to locate:
-list of products & brands
-SWOT analysis
-financials
-company history
-competitors
Mergent Online
Provides key financial data on public companies including revenues, margins, cash flow, etc.
Statista
A statistics portal that integrates thousands of diverse topics of data and facts from a wide range of sources onto a single platform. Categorized into market sectors, Statista provides quantitative facts on agriculture, finance, politics, and additional areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
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