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MKTG 644

Reccomended Resource

Using Mergent Online: 

BASIC SEARCH- search by company using name to locate the retailer of your choice

From the search results, to access COMPANY FINANCIALS  export data via excel for current figures on inventory, cash, income, assets, etc. or access EQUITY PRICING to compare your retailer to up to four other companies. Other tabs include filings, company reports, executive information, etc. 

 

Need help with using Mergent Online? Consult the company financials HOW TO or the equity pricing FAQ or contact the Business Librarian for a research consultation over Zoom. 

 

Additional Research Resources