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MKTG753
CONSUMER/BUYER BEHAVIOR
Academic Research Resources
Finding Consumer Data
Google Fact Check
Evaluating News Resources
Business and Economics Librarian
Wendy Pothier
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Business & Economics
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UNH Library Search Box
Articles from many (but not all) databases, books, DVDs, music, and more
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Search the UNH Library Collection by a specific journal title or by keyword or subject.
Relevant Journal Titles
Journal of Consumer Psychology
Journal of Consumer Research
Journal of Experimental Social Psychology
Journal of Personality and Social Psychology
Personality and Social Psychology Bulletin
Psychological Science
Resources for finding academic journal articles
Google Scholar
*Select University of New Hampshire in your profile settings for increased access to the UNH Library collection in your search results.
Business Source Ultimate
Offers access to peer-reviewed, full-text journals and other resources that provide historical information and current trends in business that spark discussion on future developments and changes in the business world.
JSTOR
A digital library of academic journals, books, and primary sources in a wide range of disciplines. Coverage is not designed for current material, thus it does not cover information from the most recent 2 to 5 years.
SAGE Journals Management & Organization Studies Full-Text Collection
Cover all aspects of business management and organization, including: business ethics, corporate social responsibility, group processes, human resource management, industrial psychology, international and cooperative management, organizational behavior, strategic management, and others.
PsycINFO
Identifies journal articles, book chapters, books, etc. in the field of psychology and the psychological aspects of disciplines such as medicine, psychiatry, nursing, sociology, education, business, and law.
Academic Search Ultimate
Business News and Magazines
Harvard Business Review
Available in full text 1922-present
Wall Street Journal
Access in HTML format to WSJ, which has extensive coverage of stock markets, finance, company news, investments and business-oriented news as well as in-depth features focusing on the national and world economy. Searchable by keyword, type of articles, etc.
The Financial Times
Full text available from 05/31/1996 to 1 month ago.
New York TImes
Online interface with all NYT features, including archival content back to 1851.
Available in Spanish and Mandarin Chinese.
Bloomberg Businessweek
Available from 1996- current issue
Forbes Magazine
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