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MKTG 760: International Marketing
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MKTG 760: International Marketing: Home
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APA Citations
Part 1: Socio- cultural analysis
BBC Country Profiles
Full profiles provide an instant guide to history, politics and economic background of countries and territories, and background on key institutions.
They also include audio and video clips from BBC archives.
CIA World Factbook
Get basic data about a country's population, economy, government, transportation, etc.
Global Edge Country Profiles
UN Country Profiles
US State Dept Country Profiles
Parts 2 & 3: Economic Analysis and Marketing Plan
Country Commercial Guides
Market conditions, opportunities, regulations for more than 70 major markets prepared by ITA trade professionals at U.S. embassies worldwide.
Marketline
Provides access to resources covering company, country, industry, and product intelligence. Search using the INDUSTRY drop down menu or COUNTRY drop down menu.
OECD: Publications by Country
Reports, research, policy, and briefs from the Organisation for Economic Co-operation and Development (OECD).
Statista
Resource researching quantitative data, statistics and related information. Good for visualized data, graphics for presentations, and survey results.
Trade statistics by Country / Region (WITS
The World Bank — in collaboration with the United Nations Conference on Trade and Development (UNCTAD) and in consultation with organizations such as International Trade Center, United Nations Statistical Division (UNSD) and the World Trade Organization (WTO) — developed the World Integrated Trade Solution (WITS). This software allows users to access and retrieve information on trade and tariffs.
UN Comtrade Database
aggregates detailed global annual and monthly trade statistics by product and trading partner for use by governments, academia, research institutes, and enterprises. Data compiled by the United Nations Statistics Division covers approximately 200 countries and represents more than 99% of the world's merchandise trade.
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