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MKTG 760
International Marketing
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Business and Economics Librarian
Wendy Pothier
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Subjects:
Business & Economics
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Career Information
PART I: Socio- Cultural Analysis
CIA World Factbook
The World Factbook provides information on the history, people, government, economy, geography, communications, transportation, military, and transnational issues for 267 world entities
BBC Country Profiles
Full profiles provide an instant guide to history, politics and economic background of countries and territories, and background on key institutions.
They also include audio and video clips from BBC archives.
US State Dept Country Profiles
United Nations Country Data
UN Country Profiles
Global Edge Country Profiles
Statista
Try searching by country name or your product.
Marketline
Search using the INDUSTRY drop down menu or COUNTRY drop down menu
PART II & III: Economic Analysis and Marketing Plan
Dept of Commerce Country Commercial Guides
Marketline
Search using the INDUSTRY drop down menu or COUNTRY drop down menu
Statista
A statistics portal that integrates thousands of diverse topics of data and facts from a wide range of sources onto a single platform. Categorized into market sectors, Statista provides quantitative facts on agriculture, finance, politics, and additional areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
OECD iLIbrary
Online library of the Organisation for Economic Cooperation and Development, featuring its books, papers and statistics, and gateway to OECDs analysis and data.
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