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MKTG 763
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MKTG 763
Getting Started: Situational Analysis
Industry Information
Competitor Information
Consumer Information
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Wendy Pothier
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Business & Economics
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Career Information
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Hospitality & Tourism
Resources for Industry Research
IBISWORLD
Includes Industry Research Reports that provide key statistics and analysis on market characteristics, operating conditions, current and forecast performance, and major industry participants.
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A great place to start market research!
Statista
Resource researching quantitative data, statistics and related information. Good for visualized data, graphics for presentations, and survey results.
Marketline
Provides access to resources covering company, country, industry, and product intelligence.
Search by company name to locate:
-list of products & brands
-SWOT analysis
-financials
-company history
-competitors
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Getting Started: Situational Analysis
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Competitor Information >>