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MKTG 664
Industry/ Market Analysis Research Tools
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MKTG 664
Industry/ Market Analysis Research Tools
Business Librarian
Wendy Pothier
she/her
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Subjects:
Business & Economics
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Career Information
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Hospitality & Tourism
Retail Management: Company Research Tools
Marketline
Provides access to resources covering company, country, industry, and product intelligence.
Search by company name to locate:
-list of products & brands
-SWOT analysis
-financials
-company history
-competitors
Mergent Market Atlas
Offers details on company financials, ratios, business segments, descriptions, sustainability, officers and directors for public companies.
Statista
A statistics portal that integrates thousands of diverse topics of data and facts from a wide range of sources onto a single platform. Categorized into market sectors, Statista provides quantitative facts on agriculture, finance, politics, and additional areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
Business News and Magazines
The Economic Times
Full text available from 08/24/2010 to present.
Economist
Entrepreneur
Articles, interviews, business profiles, financing, marketing, advertising and legislative news of note aimed at the small business owner or those planning to start a new or additional business.
The Financial Times
Full text available online from 05/31/1996 to 1 month ago. Recent print issues available in library.
Forbes
Forbes online magazine, articles specifically focused on Innovation
Harvard Business Review
Available in full text 1922-present
New York Times Online
Online interface with all NYT features, including archival content back to 1851.
Available in Spanish and Mandarin Chinese.
Wall Street Journal
Access in HTML format to WSJ, which has extensive coverage of stock markets, finance, company news, investments and business-oriented news as well as in-depth features focusing on the national and world economy. Searchable by keyword, type of articles, etc.