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ADMN 585 | MKTG 530| MKTG 520
Industry/ Market Analysis Research Tools
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ADMN 585 | MKTG 530| MKTG 520
Industry/ Market Analysis Research Tools
Business News and Magazines
APA Citations
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Business Librarian
Wendy Pothier
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Library Resources for Situational Analysis
IBISWORLD
Includes Industry Research Reports that provide key statistics and analysis on market characteristics, operating conditions, current and forecast performance, major industry participants; Industry Risk Rating Reports that determine how much risk an industry will face over the next 18 months by assessing the operating conditions for companies in the industry; Global Industry Reports that assess industry performance in key regions like Europe, the Middle East, Africa; and: Business Environment Reports that list key factors outside the control of an organization that determine the performance of the industry.
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A great place to start market research!
Marketline
Provides access to resources covering company, country, industry, and product intelligence.
Search by company name to locate:
-list of products & brands
-SWOT analysis
-financials
-company history
-competitors
Mergent Intellect
Provides company data on over 200 million held companies globally. Also provides industry overviews by SIC and NAICS codes. Company news, tweets, and executive information is also available.
Pitchbook
Pitchbook features real time data to research and analyze companies, PE & VC deals, funds, investors, and service providers across the entire private investment lifecycle.
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Pitchbook is available to authorized users of UNH (including full and part-time students, faculty, and staff). To access, users must log-in with their individual account username and password.
First-time users, proceed to register for a free account using your @unh.edu or @wildcats.unh.edu email address while on campus or connected remotely via VPN client.
ReferenceSolutions (ReferenceUSA)
Profiles for 48 million companies, public and private. Best tool for a locating information on a single branch of a company or smaller, regionally based businesses.
Statista
A statistics portal that integrates thousands of diverse topics of data and facts from a wide range of sources onto a single platform. Categorized into market sectors, Statista provides quantitative facts on agriculture, finance, politics, and additional areas of interest. Sources of information include market researchers, trade publications, scientific journals, and government databases.
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