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CMN 456: Propaganda and Persuasion (UNH Durham)

Resources and strategies to support case-study assignment in Prof. Jennifer Borda's class.


This guide includes starting points and search strategies to help identify credible sources for use in your case study analyses involving the long-running propaganda efforts of ExxonMobil on climate change denialism, Juul on marketing nicotine, and Purdue Pharma on marketing OxyContin and the idea of pain as the fifth vital sign.

Identifying and evaluating information from a variety of credible sources and perspectives provides a range of evidence that can better support your argument or position. See the information categories to the left.

Research 101: Credibility is Contextual

Tutorial: Evaluating Sources for Credibility