Skip to Main Content

BUS 665- International Marketing Strategy Management (UNH Manchester): 01 Search Strategies

Boolean Searching

Using the words AND, OR, or NOT to connect your search terms will help you search the online databases more effectively and efficiently. 

McMaster Libraries. (2016, November 28). How Library Stuff Works: Boolean Operators (AND OR NOT) [Video]. YouTube. https://www.youtube.com/watch?v=bCAULDuMcso.

Licensed under Creative Commons.

Search Techniques

Open the file below to see examples of using AND, OR, NOT, and truncation to perform effective searches.