BUS 665- International Marketing Strategy Management (UNH Manchester): Country Information

This book provides the invaluable intercultural knowledge to help you make a deal, sell your product, or find a joint venture, no matter where your business takes you.

How do you break the ice in the UAE? When do you present a contract in China? How close should you stand to a South Korean? Kiss, Bow, or Shake Hands: Sales and Marketing is an informative, entertaining guide that shows you what to do--and what to avoid--in any given sales or marketing situation, from Argentina to South Africa. It provides the expert knowledge you need to gather data in diverse cultures, properly present your products, and close deals around the world.

With the aid of the specially developed 5 COCOs model, expert authors demonstrate how to get your communications right internationally and ensure that meetings, both face-to-face and virtual, go according to plan. Barry Tomalin and Mike Nicks offer strategies and tactics for getting people from different countries on your side, detailing the knowledge you need to make the right impression and to avoid causing offence.