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Communication (UNH Durham)

Advertisements in Popular Magazines - Print Holdings

These are popular magazines for which we have print holdings for some or all of 1920-1979.

For some titles, we also have microform holdings for certain years. These holdings haven't been listed as microforms are usually black-and-white reproductions and color may be an aspect of your analysis.

Review issues to locate possible advertisements for analysis.

Advertisements - Some Online Resources

Advertisements in Newspapers

Two strategies for looking for ads in some of our historical digitized newspapers (using the links below):

To search:

  • On the Advanced Search page, limit "Document Type" to [Display Ad] at the bottom of the page. Specific a publication date or range of dates. Select a word you think may be in the advertisement. This will be somewhat hit or miss; for example, a search for display ads for automobiles in the NY Times will return "Automobile Exchange," which is for people looking to buy used or rebuilt autos. Using a product name or manufacturer name will probably get your more relevant results.

To browse:

  • From the Advanced Search page, click on Publications at the top of the page. Choose the link for the range of years you're interested in. This will take you to a page where you can select specific issue(s) to browse through. Click on the first result, then on the right side of the page, choose Browse this issue under Other formats.