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BUS 661-Integrated Marketing Communication (UNH Manchester): Articles

This guide will help you with your assignments for Prof. Bill Troy's BUS 661 class.

Types of Article Sources (Periodicals)

When searching for articles, it's important to know what type of source, or periodical in which the articles are published.  This is because each type as its own purpose, intent, audience, etc. 

Types:

  • Magazines
  • Newspapers
  • Research Journals

Scholarly vs. Popular Periodicals

Evaluating Articles

You will also need to evaluate each article you find to determine if it is appropriate for you to use in your work. Use the following criteria to evaluate your articles.

Criteria:

  • Relevance
  • Timeliness
  • References
  • Reliability
  • Validity
  • Credibility
  • Perspective
  • Purpose
  • Commercialism
  • Intended Audience
  • Sophistication